Llamanzares Barongs is a Filipino menswear label dedicated to elevating the traditional barong by showcasing the intricate needlework of Lumban’s artisans. Founded by entrepreneur Brian Poe Llamanzares, the brand honors the rich heritage of Lumban, the Embroidery Capital of the Philippines, while bringing it into the modern era.

Inspired by his deep roots in Lumban, Brian envisioned Llamanzares Barongs as a unique men’s retail experience that celebrates tradition. Handwoven piña fabrics from Aklan are embroidered by skilled Lumban artisans before being tailored in Manila into refined barongs. Each piece reflects a blend of contemporary design and centuries-old craftsmanship, making Llamanzares Barongs a distinctive choice for the modern gentleman.