Wilson is a visionary in the world of fashion, recognized for his commitment to creativity and innovation. With over a decade of experience as a creative director, his expertise spans fashion, product design, and branding, making him a true champion of Filipino artistry. As a Member of the Board of Trustees of the Mindanao Trade Expo Foundation, Wilson’s dedication to advancing Filipino culture is evident in every aspect of his work.

Driven by a deep passion for preserving Filipino ethnic artistry, Wilson founded NIñOFRANCO, a brand that goes beyond business and profit. His mission is to ensure that traditional craftsmanship thrives in a rapidly changing world, bridging the gap between local weaver communities and the global market. Through collaborative creation, he brings quality and authenticity to the forefront, showcasing the richness of Filipino heritage on an international stage.

His high design caliber was honed through years of seamless education in Arts and Fashion, and experience as a student entrepreneur. His influence extends beyond his own brands, serving as a consultant to the Philippines' Region XI Department of Trade and Industry, where he continues to inspire and elevate the next generation of Filipino designers.